Badar Al Marzuqi is the Head of Distribution – Personal Lines at Liva Insurance Oman, where he oversees all personal lines distribution channels across the Sultanate. With over 30 years of experience in the insurance and banking sectors, Badar brings a wealth of strategic insight, operational depth, and leadership expertise to the role.

He has spent more than two decades with National Life and General Insurance Company (NLGIC), playing a pivotal role in shaping its distribution strategies and expanding its market reach. Prior to joining Liva, Badar held senior leadership positions at Vision Insurance, where he contributed significantly to strategic planning, market development, and long-term business growth.

Badar holds an MBA from the University of Bedfordshire, UK, a Higher National Diploma in Business Studies (Marketing) from the University of Luton (via Majan College), and a Diploma in Insurance from the Technical Industrial College. His educational foundation in both business and insurance complements his hands-on experience, reinforcing his results-driven and customer-centric approach.

Widely recognized for his ability to drive growth, inspire high-performing teams, and foster innovation, Badar is regarded as a key leader in Oman’s insurance sector. His vision continues to shape the evolution of personal insurance distribution, with a strong focus on accessibility, service excellence, and sustainable growth.